Graduation season is here—a time for celebration, optimism, and new beginnings. For families with college seniors, it can also bring a fair amount of uncertainty. While some students already have job offers in hand, others are still anxiously navigating the job market.

The good news? Most employers are staying committed to recruiting new graduates. Over 60% of companies say they're growing, and many are increasing salaries or offering signing bonuses. It’s not a bad time to step into the workforce.

Key Hiring and Salary Trends for 2025

• 40.8% of employers plan to boost salaries for bachelor’s degree grads
• 30% will do the same for master’s degree holders
• 52% are offering signing bonuses—the highest since 2019

These figures reflect companies' commitment to building future talent pipelines and retaining top candidates early.

Does the Major Matter? Not as Much as GPA

While some roles still require specific majors, more than half of employers now consider a wide range of degrees. Only 23% limit hiring to industry-specific majors. What’s catching more eyes these days? Grades.

In 2025, 47% of employers will screen by GPA, up from 38% the year before. A strong academic record still makes a difference.

Which Industries Are Hiring?

Despite uncertainties in the economy and rising interest rates, job growth is expected to continue steadily through 2025. Some industries are especially strong:

• Technology (software, data science, AI)
• Healthcare (nurses, therapists, specialists)
• Cybersecurity and Environmental Science
• Marketing and Human Resources

That said, a downsizing federal workforce could increase competition. Companies may lean into hiring fresh graduates who bring up-to-date skills and flexibility.

What Are the Top Careers for 2025 Grads?⁵

1. Software Developer
2. Healthcare Professionals (Nurses, Doctors, Therapists)
3. Data Scientist/Analyst
4. Cybersecurity Specialist
5. Environmental Scientist
6. Marketing Manager (Digital Marketing)
7. Artificial Intelligence Specialist
8. Human Resources Specialist

Graduates will need to stay nimble as AI and automation continue to reshape job markets—including entry-level white-collar positions.

The Rise of Skills-Based Hiring

Skills-based hiring is about:

• Real-world application over credentials
• Problem-solving and collaboration
• Continuous learning

Internships, volunteer work, freelance gigs, and short-term projects are now essential tools to showcase capabilities.

Tips to Improve Job Prospects

For grads looking to stand out:

• Gain experience through internships, freelance work, or volunteering
• Take online courses or certifications in in-demand skills
• Build a strong network and seek out mentors
• Keep an updated, tailored resume

Resume Must-Haves:

• A clear career objective
• Highlighted education and honors
• Relevant experience and internships
• Skills (technical and soft)
• Extracurriculars showing leadership or teamwork

Showing Up Well Matters

According to surveys, some hiring managers view Gen Z grads as unprepared. Among the critiques:

• Poor eye contact or interview etiquette
• Unrealistic salary expectations
• Unprofessional dress or behavior

These are easy wins for candidates who take the time to prepare.

Where Are the Jobs?

Top 10 Best Cities for New Grads:

1. Raleigh, NC
2. Baltimore, MD
3. Austin, TX
4. Atlanta, GA
5. Charlotte, NC
6. New York, NY
7. San Francisco, CA
8. Cleveland, OH
9. Nashville, TN
10. Indianapolis, IN

Worst Cities for New Grads:

1. Rochester, NY
2. Virginia Beach, VA
3. New Orleans, LA
4. Fresno, CA
5. Portland, OR
6. Oklahoma City, OK
7. Hartford, CT
8. Memphis, TN
9. Seattle, WA
10. Salt Lake City, UT

Living at Home: A Strategic Move?

With housing costs high, 1 in 3 young adults are living at home. It’s not just about cost—it’s also about delayed life milestones and student loan debt.

If your grad is moving home, have a plan:

• Set financial expectations (who pays for what)
• Create a move-out timeline
• Discuss job search goals
• Support student loan planning
• Teach financial independence

Final Thoughts: Flexibility Is the New Competitive Edge

The job market isn’t what it was ten years ago—and that’s okay. With resilience, upskilling, and preparation, today’s grads can thrive in a workforce that values adaptability and capability more than ever.

If someone in your life is graduating soon, feel free to pass this along. Our team is always here to help families navigate big transitions like this one.

¹ National Association of Colleges and Employers, November 7, 2024

² IBAFIN, December 18, 2024

³ Yahoo Finance, February 28, 2024

⁴ Forbes, February 14, 2025

⁵ Palcaus. January 17, 2025

⁶ OpenTools.com January 5, 2025

⁷ Business World, February 10, 2025

⁸ Inside Higher Ed, November 7, 2024

⁹ Resumehead.com, February 2025

¹⁰ Forbes, February 15, 2024

¹¹ CBS News Miney Watch, July 8, 2024

¹² The Earnest Blog, July 15, 2024